Survey: Merchants are winning the US mobile wallet adoption battle

Merchants winning the battle for mobile wallet supremacy — Javelin Strategy & Research — “In the rush to market, the main wallet value proposition, paying at the POS, wasn’t particularly compelling. In reality, loyalty and rewards will drive adoption, something merchants are doing particularly well,” said Krista Tedder, director of payments at Javelin Strategy & Research.”


What's New in Payments

Three in ten iPhone owners now use Apple Pay

Apple Pay increasingly central to iPhone — Loup Ventures — “We estimate that Apple Pay now has over 252 million users, which equates to 31% of the active iPhone base… Adoption of Apple Pay continues to accelerate exponentially overseas compared to the US, with 85% of users being international vs 15% in the US… With the continued expansion into new markets and new partnerships with banks, we expect transaction growth of 200% over the next 12 months.”


What's New in Payments

Gaming hardware maker Razer signs up 300,000 mobile payments users in 48 hours

Razer Pay gains 300,000 users in Malaysia within 48 hours — Razer — “Within 48 hours from the launch of Razer Pay on 4 July 2018, over 300,000 users in Malaysia downloaded and signed up for the Razer e-wallet app designed for youth and millennials… Also within the same 48 hours, over 11,000 transactions were made by first-time Razer Pay users at Berjaya Group stores (such as 7-Eleven and Starbucks).”


What's New in Payments

Apple Pay boss explains how it promotes adoption in the US

This woman is fattening the Apple Pay wallet — Fast Company — “We essentially put on an Apple Pay street fair. Local merchants who accept Apple Pay present an offer — maybe a dollar off your ice cream. We bring in food trucks and [feature] fun activities… We’ve also done event-type marketing at music festivals. Last year at BottleRock [a music and wine festival in Napa Valley], we worked with the event organizers to create Apple Pay-only lines. When you go to a concert, the last thing you want is to stand in line to pay for your beer.”











NFC World

One in three in the UK now aware of NFC

YouGov

Just over a third of British adults (35%) are aware of NFC-enabled mobile devices, with 9% saying they know that their personal device is NFC-enabled and 22% of those having used NFC to make a payment, a YouGov survey of 1,501 people has found... More


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