Slovakian carrier Slovak Telekom is preparing to launch an NFC wallet allowing its customers to make payments, store loyalty cards and pay for transport... More
Archive: Other news
Nike promotes running app via NFC
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
Far EasTone picks Morpho for NFC payments and rewards pilot
Taiwanese carrier Far EasTone has chosen ID technology provider Morpho to provide the TSM platform for its upcoming NFC payments trial, which will see users able to make purchases in stores, pay for public transportation and participate in loyalty programs... More
Isis releases pilot test results
Analysis by carrier-owned NFC mobile payments venture Isis of its pilot tests in the cities of Salt Lake City, Utah and Austin, Texas has found that more than 80% of transactions take place at everyday spend locations such as quick-service restaurants, coffee shops, gas stations, convenience stores and grocery shops... More
Jamba drives foot traffic with Isis
“Our offer program was successful in driving incremental foot traffic, increasing the frequency of consumer store visits and introducing Jamba Juice to first-time customers,” says James White, CEO of Jamba Juice, as Isis prepares to introduce NFC payments across the US later this year... More
Coca-Cola reports on Isis loyalty project
“More than one-third of active Isis Mobile Wallets users in Austin have loaded a My Coke Rewards card into their wallet since our pilot began and 90 percent of these are new to the My Coke Rewards program,” Rick Kanemasu, from Coca-Cola North America‘s vending technology strategy team, has revealed as the Isis NFC mobile payments venture announces plans to go live across the US this year... More
Isis to launch NFC mobile payments across the US in 2013
NFC mobile payments are to be available to consumers across the United States from “later this year” following successful pilots in Austin, Texas and Salt Lake City, Utah, the Isis joint venture between carriers AT&T Mobility, T-Mobile and Verizon Wireless has announced... More
News America Marketing rolls out NFC advertising in US stores
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire... More
Linkett transforms ordinary TVs into interactive ad panels
Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays... More
USPS offers NFC discounts
The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News... More
iCashTV adds NFC to in-store advertising platform
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
World Swimming Champs use NFC
The World Swimming Championships, currently taking place in Barcelona, is using Connecthings’ AdTag platform to promote the event and make information available to spectators... More
CES to issue NFC badges
The 2014 International CES show, to be held in January 2014 in Las Vegas, will offer visitors NFC badges... More
Rough Draft beer concept uses NFC to phone home
London-based print specialist Diginate has created Rough Draft, a concept interactive beer that uses NFC tags placed on beer bottles to send simultaneous messages to home, work and friends... More
ACS to pilot NFC loyalty and rewards in Singapore
NFC startup Advanced Card Solutions is set to launch a mobile loyalty and rewards trial in Singapore... More
Korean art show picks NFC
An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook... More
Guinness offers free pints to NFC phone owners
Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff, courtesy of a promotion being run until the end of August by the Diageo-owned brand... More
Spanish hotel delivers guest information via NFC
The Aimia Hotel in the resort of Port de Sóller, Mallorca, is using NFC to provide information on local services to guests via a tap of a mobile phone... More
Nokia promotes NFC in cinemas
Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit... More
Irish restaurant chain picks NFC P2P payments and rewards
Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities... More