Payments network China UnionPay has officially launched CUP Wallet, an NFC-based mobile wallet platform which eight Chinese banks have committed to supporting... More
Archive: Other news
NFC ads deliver recipes that change with the weather
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
Post Foods promotes breakfast cereal with NFC
Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand... More
Topps promotes baseball cards with NFC
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More
McDonald’s adds NFC games to restaurant tables
McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks... More
Tap For Message adds NFC to gifts and greeting cards
US-based startup Tap For Message is using NFC to add personalised audio and video messages to greeting cards, stickers, hang tags and gift card holders... More
Isis offers credit card incentives
Isis users are being offered a US$100 Amazon gift card if they add a participating credit card to their NFC mobile wallet... More
HP pushes NFC in Japan
Hewlett Packard will use Tapit’s NFC platform at 14 seminars across Japan this summer... More
Acardo and CorFire sign NFC coupon partnership
Couponing technology provider and clearinghouse Acardo, which serves more than 10,000 retail locations across Europe, has signed a strategic partnership deal with mobile commerce specialist CorFire to enable NFC acquisition and redemption of vouchers through mobile wallets... More
Hungarian national NFC service enters pilot testing phase
The Hungarian Mobile Wallet Association, an alliance between mobile network operators Magyar Telekom, Vodafone and Telenor with MasterCard, OTP Bank and SuperShop, is launching a pilot to test a new NFC mobile payment solution in the country... More
Google runs NFC campaign in Australian airports
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens... More
Hang Seng launches NFC payments service
Hong Kong’s Hang Seng Bank has launched an NFC mobile payment service in partnership with mobile network operator PCCW Mobile, MasterCard, Gemalto and Samsung Electronics... More
EE to launch mobile wallet with NFC payments in the UK
UK 4G mobile network operator EE has announced it will be launching a new NFC mobile payments service later this month, in partnership with MasterCard... More
NFC couponing service launches in Tokyo stores
Korean mobile network operator SK Telecom‘s subsidiary SK Planet has launched an NFC couponing service in the Shin-Okubo neighbourhood of Tokyo, the centre of the city’s Korean community, in partnership with Japanese carriers KDDI and Softbank Mobile... More
French winery picks NFC tags for authentication
Prestigious Bordeaux winery Château Le Pin, which produces some of the most expensive wines in the world, has partnered with NFC object identification specialist Selinko to attach NFC tags to wine bottles so users can authenticate the vintage with the tap of their phone... More
CIS picks Tapit for NFC merchandising
Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More
UN prompts givers to feed hungry children with NFC
A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC... More
Think&Go debuts NFC video game
Think&Go NFC has unveiled a phone-to-screen video game that makes use of its Dynamic NFC-Screen... More
Adidas adds NFC to running shoes
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More
Connecthings equips Nice bike rental stations with NFC tags
Contactless mobile services supplier Connecthings has added more than 200 NFC tags to Velo Bleu bike rental stations across the French city of Nice... More