The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth... More
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
Version 3.0 of Foursquare for Windows Phone 8 is now available, with support for NFC check-ins and sharing... More
US-based startup BaubleApp has launched an NFC enabled children’s necklace that plays a different audio greeting each day via an NFC phone... More
Japan Airlines (JAL) has added coupons and special offers to its NFC-enabled boarding pass service and announced plans to extend operations to include customers of all three of Japan’s mobile network operators... More
BlackBerry Live conference goers will be able to use NFC to check in to sessions, to share contact information with sponsors and to grab links to resources... More
“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More
Swiss luxury watchmaker HYT Watches has adopted security specialist WiseKey’s NFC brand protection solution WiseAuthentic... More
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More
Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform... More
“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More
Identive has announced it has won an order for three million NFC tags from an unnamed retailer... More
Five hundred bus stops in the centre of Madrid have been equipped with NFC tags, allowing passengers to access arrival times and tourist information with their NFC phones... More
Mumbai-based JusTap! has announced JusPocket, an NFC couponing platform that allows brands to run multiple coupon and deal campaigns in real time... More
Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator’s Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More
Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More
The winners of this year’s Wima NFC competition have been announced — with Think&Go NFC scooping three awards... More
The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland... More
Academics from the School of Computing and Mathematics at Plymouth University have developed an NFC tag platform that allows sellers to promote their property in a more discreet way than the traditional ‘for sale’ board... More