Elle launches BLE beacon offers across the US

Elle

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More




Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More


Hampton Inn hotels install beacons in Seattle

Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across  Seattle... More


Toys R Us app gets Snap-to-Coupon

Toys R Us has added a feature in its mobile app that lets shoppers take a photograph of any coupon they see in a newspaper, catalogue or on a receipt to instantly generate a mobile-optimized version that can be stored inside the app... More






Tech firms do “better job” than banks, say 24% of young Brits

More than a fifth (24%) of Britons aged between 18 and 34 believe companies such as Google, Apple and Amazon would do a “better job” of providing financial products and services than banks, with 8% now choosing their bank depending on the type of mobile service it offers, research from price comparison site uSwitch reveals... More






Dashlane adds fingerprint authentication

Password management and digital wallet app Dashlane is to let Samsung device users verify their identity using the fingerprint sensor on devices including the Galaxy S6, Galaxy S5, Galaxy Note 4 and Galaxy Note Edge... More



Apple gets face verification patent

Apple has been granted a patent from the United States Patent and Trademark Office for an authentication system to allow owners to unlock content on their devices by taking a picture of their face... More