More than 130,000 pairs of Nike shoes have been produced containing an embedded dynamic NFC chip that connects each product to a digital twin that can be used to authenticate the product and trace its provenance.
Nike joins a long line of fashion, luxury and sportswear brands that have recently begun combining NFC with non-fungible token (NFT) digital twins.
Last month, Dior unveiled a new range of B33 sneakers with NFC, Fila announced it was partnering with Ninjas in Pyjamas (NIP) to launch an NFC-equipped jersey for esports fans and Adidas linked NFTs to physical sneakers with NFC hang tags.
In May, Renault released a collection of sneakers fitted with an NFC chip and Puma launched a new Grailed Puma Slipstream footwear range with NFC. In April, Hugo Boss revealed that it was adding NFC tags to baseball caps.