Purchasers of a limited edition pair of Grailed Puma Slipstream sneakers can authenticate their purchase and link to a digital twin in the form of a non-fungible token (NFT) that they can use in the metaverse by tapping an NFC chip embedded in the physical footwear.

Puma has released the twinned physical and digital collectibles in collaboration with virtual metaverse accessories store 10KTF and its “digital artisan” Wagmi-san, who also designed the customised physical sneakers.

Next: Visit the NFCW Expo to find new suppliers and solutions