French brand Bastille Parfums has added RFID tags and QR codes to bottles of its luxury perfumes to enhance supply chain traceability, product tracking, fraud prevention and customer engagement by linking individual products to a unique cloud-based digital twin... More
Digital fashion house MNTGE has released a range of artist-designed textile patches embedded with an NFC chip that enables wearers to link to the physical patch’s digital twin in the form of a non-fungible token (NFT) stored in a digital wallet with a tap of their smartphone... More
Purchasers of a limited edition pair of RS-XL sneakers in sportswear brand Puma’s Evolution of the Mixtape collection will be able to access digital content including exclusive music and videos by scanning an NFC tag embedded in the shoe with their smartphone... More
Fashion house La Maison Steel has added NFC chips to a collection of luxury cuffs for Apple Watch that enable purchasers to connect to a non-fungible token (NFT) in order to authenticate their purchase with a digital ID and access provenance information and certification for the product... More
More than 130,000 pairs of Nike shoes have been produced containing an embedded dynamic NFC chip that connects each product to a digital twin that can be used to authenticate the product and trace its provenance... More
Dior has become the latest luxury fashion brand to introduce a product that uses NFC to link a customer’s physical fashion item to a digital twin... More
Adidas has partnered with artist Fewocious for a limited edition drop of 4,500 pairs of sneakers that fans will purchase initially as a digital ‘Trefoil Flower Mint Pass’... More
The European Union Intellectual Property Office (EUIPO) has announced plans to introduce an open source product authentication platform that will enable brands to trace their products throughout the supply chain, from their point of manufacture anywhere in the world to their final destination in the EU — and, ultimately, through to the end-consumer... More
Renault is releasing a collection of individually numbered limited edition sneakers fitted with an NFC chip that enables purchasers to link their purchase to a non-fungible token (NFT) that certifies their ownership and authenticates its provenance with a tap of their smartphone... More
Purchasers of a limited edition pair of Grailed Puma Slipstream sneakers can authenticate their purchase and link to a digital twin in the form of a non-fungible token (NFT) that they can use in the metaverse by tapping an NFC chip embedded in the physical footwear... More
Fashion house Hugo Boss has added an NFC tag to a range of baseball caps that enables purchasers to create non-fungible token (NFT) digital twins that they can use to dress avatars on the Ready Player Me metaverse platform... More
A consortium of Japan-based financial services and technology providers is to develop a ‘metaverse economic zone’ where consumers will be able to create a digital twin or ‘auto learning avatar’, access digital experiences and authorise payments to merchants and service providers with a digital authentication credential or ‘multi magic passport’ (MMP)... More
EXHIBITOR NEWS: Singapore-based Islamic wood-carving specialist Mahajati has selected ixkio’s NFC tag management platform to enable purchasers of its unique artworks to verify the authenticity of the product and provide proof of ownership by scanning an NFC authentication tag with their smartphone... More
EXHIBITOR NEWS: Tag management platform ixkio has added a new feature that enables users to easily verify the authenticity of both a digital non-fungible token (NFT) and the physical NFC tag linked to it in a single interaction... More
Royal Mail is adding 2D barcodes to UK postage stamps that link each stamp to its digital twin and will “facilitate operational facilities, enable the introduction of added security features and pave the way for innovative services for customers,” the postal service says... More
Residents of the Czech Republic will soon be able to store, display and verify digital versions of their identity card and driving licence on their mobile device and will no longer be required to carry physical ID documents if they do so, the Czech government has confirmed in a policy statement... More
Emirates Post Group is issuing a set of four “crypto stamps” in both physical and blockchain-enabled digital form that purchasers can authenticate by scanning an NFC chip embedded in the physical version with their smartphone... More