Consumer research undertaken by payments processor SIA has found that 94% of the Italians who have had the opportunity to try out NFC payments appreciated the technology, giving the experience an average rating of 8 out of 10... More
US startup Yottavote has developed an NFC voting system designed to allow consumers to give anonymous feedback to merchants and other businesses via their smartphone. More
More than 31% of mobile developers are supporting NFC in their mobile apps today and an additional 45% plan to support the technology in the next 12 months, according to a Mobile Development Survey released by Evans Data Corporation... More
Mobile web specialist and device detection provider 51Degrees.mobi has released stats that reveal NFC enabled mobile device web traffic has reached 13.32% worldwide... More
An NFC mobile shopping application developed by mobile financial services provider SafePay Systems has achieved an overall satisfaction rate of 90% with shoppers who used the service during a pilot at Hungarian bookstore chain Libri — and 96.4% said they would recommend the service to a friend... More
A survey published by digital security specialist Gemalto has shown a high demand for contactless and NFC payments in Dubai, with 85% of those polled saying they would ‘like’ or ‘love’ to use their mobile handset as a contactless payment method and 72% seeing no obstacle at all when using mobile NFC... More
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found... More
NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found... More
In the December edition of Mobile Wallet Outlook, the NFC World team examines the resurgence of interest in using fingerprint verification at the point of sale, the innovative new services being built on top of Apple’s Passbook mobile wallet and the latest consumer adoption surveys. Our first “spot report” takes an in-depth look at PayPal’s digital wallet and in-store payments strategy and asks whether the online payments giant can succeed in crossing the online-offline divide. More
55% of Dutch consumers would prefer to make mobile payments through an app rather than NFC, according to a poll of 15-65 year olds conducted by Telecompaper... More
A survey carried out by market researcher YouGov in Germany has revealed that, while 54% of the population has heard of NFC, only one in six (16%) can see themselves using NFC and contactless payments in the future... More
Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More
In the first issue of Mobile Wallet Outlook, the monthly trends bulletin for subscribers to our new research service, the NFC World team examines how the latest market developments will affect the future of the NFC and mobile wallet markets. More
A survey of participants in trials conducted at the offices of Netflix and Good Technology has found that more than 80% saw the technology as intuitive and easy to use. More
A mobile wallet containing only cards issued by their bank is the most popular option for British consumers, a new survey has found, suggesting that the battle to be “top of wallet” for mobile payments may turn into a fight to be “only card in wallet”. More
All the participants in a small four month mobile payments trial conducted by BNZ, Vodafone, Visa and Paymark in Auckland and Wellington said they were likely to recommend the service to friends and 14% said they would be willing to pay a small fee for the service. More
New market entrants are currently most popular amongst consumers ready to adopt mobile wallet technology, according to a survey conducted by Carlisle & Gallagher, with eight in 10 willing to use a PayPal wallet and six in 10 willing to consider a mobile wallet provided by Google or Apple. More
Nine in ten of the people surveyed for a new mobile payments index who had used an NFC phone to make a payment said they would do so again but 33% said they had not heard of the technology before and 35% said they wouldn’t use it because of concerns over security and fraud. More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
As Azerbaijan moves towards non-cash payment from its current predominantly cash-based economy, some 86% of residents of capital city Baku say they would like to carry out contactless payments with their phones. Abc.az reports that research conducted by MasterCard, which is introducing its PayPass system in the country, also found that 31% would like to see contactless payment built into watches while 26% would like pay-by-touch bracelets... More