A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
Survey
Mobile superstore trial sets out to discover how poster shopping will change the future of retailing
Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. More
Survey: Half of US commuters would use their mobile phone for transit payments
The introduction of open loop “tap and go” payments could cut commuting time by nearly an hour a week, a survey conducted for MasterCard has found, and 47% of commuters would be willing to use their mobile phone to make transit payments. More
Auriemma: 30% will switch for NFC
A survey conducted by Auriemma Consulting Group has found that 30% of respondents would switch handsets in order to use their phones to make purchases and the figure rises to 41% amongst the under-45s... More
Harris: 24% ready for m-payments
A Harris Interactive survey of 2,056 US consumers has found that 24% are comfortable with the idea of using a mobile app that would store credit card information and allow them to make purchases at a retailer or company as they would with a credit card... More
NFC is still two to five years away, say MWC visitors
A survey of mobile industry executives conducted for Sybase 365 during the Mobile World Congress has found that 81% of respondents believe that NFC will not become a driver of widespread adoption of mobile payments for at least another two to five years and less than 10% think NFC mobile payments will become mainstream within the next year... More
Assurant: Consumers need guarantees for mobile payments
A study by risk management specialist and insurer Assurant Solutions, based on consumer surveys conducted in Argentina, China, the United States, Germany and Spain, has found that willingness to conduct mobile transactions of all types increases markedly when the transaction is protected or guaranteed... More
Savvy consumers wary of wallets
A US consumer survey conducted by Radius Global Market Research has found that consumers under 35 and those identifying as digitally savvy are the most likely to be concerned with mobile payment security and fraud issues... More
Alix: US consumers want banks to provide digital wallets
74% of US consumers interested in having a digital wallet would choose their primary bank as their preferred provider, an AlixPartners survey has found, compared with 23% who say they would pick PayPal and 15% who chose Google as their preferred provider... More
Four in five major airlines plan to use NFC by 2014
Nearly 80% of the world’s top 50 airlines say they plan to be providing NFC services in three years’ time, according to a survey conducted by airline IT provider Sita, but there are technical challenges that still need to be resolved before NFC mobile boarding passes can become the norm. More
French consumers prefer fingerprints to NFC
A survey has found that French consumers are more interested in the idea of using their fingerprint to identify themselves when making a payment than in using a mobile phone for the purpose... More
Germans warm to NFC
German consumers are increasingly positive about the idea of making payments with contactless cards and NFC phones, a new survey conducted for Euro Kartensysteme has found... More
Marketing to fix security worries
A survey conducted by the GSM Association’s Mobile Money Live website has found that spending money on marketing is seen by most readers as the way to address user fears about NFC security... More
US consumers “warming up to mobile payments”
23% of US consumers are now “very willing” to use their mobile phone as a wallet, a KPMG survey has found, but many consumers are still expressing privacy and security concerns. More
Visa Europe: 2012 to be contactless tipping point
87% of contactless cardholders in the UK, Poland and Turkey believe contactless cards will be “instrumental in bringing mobile contactless payments to market in the near future,” according to Visa Europe‘s latest Contactless Barometer survey... More
KPMG reports on consumer attitudes to mobile
A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More
Survey reports on consumer attitudes to next-gen loyalty
“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More
PayPal UK: Mobile wallets won’t become mainstream until 2016
“2016 will mark the real start of money’s digital switchover in the UK,” says the boss of PayPal UK. “Children born today will become the UK’s first ‘cashless generation’. It will be completely natural for them to pay by mobile.” More
MasterCard surveys European attitudes to payment technologies
The ‘Tech Nation’ poll of consumers in eight European nations found that both mobile and contactless payments are used most widely in Russia and Turkey while only 5% of British consumers say they have made a contactless card payment. More
Consumer education needed ‘to dispel myths surrounding NFC’
A survey of UK consumers conducted for Gemalto has found that a third of Brits would use NFC services — if they understood the technology better and knew it was completely secure. More