NFC World

KPMG reports on consumer attitudes to mobile

KPMG

A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More


NFC World

Survey reports on consumer attitudes to next-gen loyalty

The Logic Group

“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More







NFC World

Canadians cool on Google Wallet

Google Wallet

In a poll on consumer attitudes to Google Wallet, 31% of Canadians said they would “never use it” and 33% said  “I may or may not use it.” One in ten surveyed by Delvinia’s AskingCanadians online research panel for ITBusiness.ca said they will use the search giant’s mobile wallet as soon as it’s available and 25% said they could see themselves using it eventually... More












Feed for stories about Survey.