NFC World

Survey reports on consumer attitudes to next-gen loyalty

The Logic Group

“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More












NFC World

Square COO dismisses NFC

Payments start-up Square‘s Keith Rabois has dismissed NFC as not offering value to retailers, telling delegates at GigaOm’s Mobilize conference this week that he has “never met a single merchant in the US who says ‘I want this NFC thing.'”... More




NFC World

3GTV adds NFC to grocery store shelves

3GTV shelf-edge display

“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network. More






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