Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
Clear Channel launches NFC advertising in the US and Canada
Coupons
Base launches NFC payments and coupons in Germany
German customers of mobile network operator Base, part of the E-Plus group, can now make payments, store membership cards and redeem coupons with their NFC phone... More
UK city to run NFC, QR and BLE shopper marketing pilot
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
Boots delivers personalised offers to shoppers via new mobile app
UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits... More
Walgreens tests augmented reality offers in stores
US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards as they shop... More
Android L to offer wide range of new features for mobile payments and commerce
The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions... More
AT&T to introduce its own NFC platform for merchant offers, access control and more
US telecoms firm AT&T is to use technology from CorFire to power NFC Connect, a new platform that will enable it to offer a wide range of NFC services outside of the Isis mobile commerce venture it co-owns with Verizon and T-Mobile... More
Mobile payments provider Powa valued at over US$2.6bn
Mobile payments provider Powa Technologies has acquired Hong Kong-based MPayMe for US$75m and signed up Taiwan Mobile to offer its PowaTag mobile payments platform... More
GE lets retailers send offers to shoppers via LED lighting
GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers, based on their precise location within a retail store... More
Silicon Craft unveils NFC smart poster with multiple touchpoints
Thailand-based technology provider Silicon Craft Technology (SCT) has shown off a low-cost interactive poster that contains multiple touchpoints, enabling one NFC interface to be used to provide consumers with a range of content, coupons and offers from a variety of different promoters... More
McDonald’s launches Quick Mac mobile payments in Austria
McDonald’s Austria is rolling out a new mobile ordering and payments service that lets users place their orders on their mobile device and pay using PayPal, a credit card or a stored value Paybox account... More
Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips
“We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won the contract to supply NFC controller chips for the iPhone 6... More
Duane Reade installs Bluetooth beacons in ten New York stores
New York-based drugstore chain Duane Reade has upgraded its iPhone app to include support for iBeacons and ten of its 240 New York stores have been equipped with Bluetooth LE beacons in a bid to “foster greater customer engagement.”... More
Brioche Dorée pilots mobile coupons and payments in 20 stores
Groupe Le Duff, owner of 1,260 restaurants and bakeries, is piloting a mobile wallet developed by mobile shopping solutions provider Airtag in 20 of its Brioche Dorée quick service bakery outlets in France... More
Deutsche Telekom launches NFC mobile wallet in Germany, with Slovakia and Hungary to follow
Deutsche Telekom has launched MyWallet, an NFC service that allows customers with any of 18 supported Samsung and Sony Android NFC devices to make payments at MasterCard PayPass merchants... More
Rogers expands Suretap NFC wallet with support for prepaid and gift cards
Canadian carrier Rogers Communications has added support for multiple card types to its Suretap wallet service... More
Znap takes NFC to New York and Liverpool music festivals
Mobile payments provider Znap has showcased NFC payments at the New York Sound City conference and music festival and will also introduce its solution in the UK at a Liverpool Sound City event on May 20... More
Proxama to offer secure coupons
NFC specialist Proxama is to use HID Global’s Trusted Tag platform to add extra security to mobile coupon and loyalty schemes... More
Isis considers HCE as monthly growth hits 50%
US NFC venture Isis is considering using host card emulation (HCE) to store a user’s loyalty card and coupon information, the company has told NFC World, and is also looking into supporting HCE for credit card payments — should banks decide they want to use the technology... More
MeaWallet to launch mobile payments platform that supports NFC, BLE and QR
MeaWallet, a white label solution that supports mobile payments via NFC, Bluetooth LE, host card emulation (HCE), QR and more, is to be launched in May this year, enabling retailers, banks, MNOs and service providers to support a wide range of options for making mobile purchases in stores ... More