Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices... More
Online payments giant PayPal has revealed it is again testing NFC, though the company’s president has made clear that he’d like the company’s platform to be technology agnostic and he doesn’t see the long-term success of NFC as assured... More
Sweden-based mobile payments provider Seamless is offering users of its Seqr mobile payments service up to 3% cashback on their purchases, “valid on all purchases and effective on top of any other loyalty program or discount.” The offer is designed to persuade more consumers to adopt mobile payments, CEO Peter Fredell has told NFC World, and is financed via a mixture of revenue streams. More
OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations. More
Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location... More
Customers of nine banks representing 80% of the Belgian market can now make use of Sixdots, a mobile wallet service that uses a combination of QR codes and a six-digit PIN to make payments in stores, online and between friends... More
Latvian startup Walmoo has launched a mobile loyalty platform that uses standard NFC phones or tablets to provide customers with the ability to redeem coupons, discounts and offers... More
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More
MCX CEO Dekkers Davidson has outlined more of the consortium’s plans for its CurrentC mobile wallet in a keynote presentation at the Money2020 event in Las Vegas, confirming that banks will be able to add open loop payment cards to the service when it goes live in 2015... More
SK Planet has launched a new Bluetooth Low Energy (BLE) service in Korea that offers customers reward points and benefits directly on their mobile device whenever they enter a participating retail location. The BLE beacon-based solution is expected to be installed in more than 10,000 stores by next month. More
MCX is now open to supporting both NFC and Bluetooth Low Energy for payments and is in conversation with credit card issuers about opening up its CurrentC mobile wallet to payment cards, CEO Dekkers Davidson and COO Scott Rankin have told reporters... More
Samsung will launch a mobile money transfer service in Korea at the end of this year in partnership with mobile payment service provider Yelopay and six banks, Korea Bizwire reports... More
Mobeam’s mobile coupon and offer app Beep’nGo has now surpassed five million downloads to compatible Android devices... More
China Mobile, the world’s largest mobile network operator, has chosen Gemalto to supply it with NFC-enabled SIMs “to protect consumer credentials used for mobile contactless applications, starting with mass transit services in Beijing.”... More
Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers... More
Apple has been steadily building a portfolio of patents related to NFC and mobile payments over recent years, from as far back as 2009. NFC World+ has reported on these as they have been published and links are provided here to details of 23 patents covering technical innovations and use cases in payments, mobile marketing, coupon delivery, gifting, event ticketing, content sharing, travel and beyond. More
Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called CurrentC — and provided the first details of how the service will work when it rolls out to 110,000 merchant locations across the US in 2015... More
Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum... More
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
The GSMA has published Mobile Commerce, NFC Coupons and Loyalty Acceptance, a technical proposal based on open standards that aims to provide “the tools, knowledge and methodology for mobile operators and the wider retail ecosystem to work together to develop a consistent approach to mobile loyalty and couponing”... More
