When it comes to near field communication we want one of our consumers’ first great experiences to be with one of our brands, the director of digital marketing for brewing giant MillerCoors has explained in a video interview with iMedia Connection... More
Archive: Other news
Turkish payments group BKM joins NFC Forum
BKM, which acts as an NFC trusted service manager for member banks in Turkey, has joined the NFC Forum and revealed that four more banks are now ready to roll out NFC services. More
Google Wallet prepaid card hack fixed
Google has found a fix for the exploit that allowed access to Google Wallet prepaid card balances and has turned back on the the ability to issue new cards. More
Telefonica picks Sybase 365 for mobile wallet rollout
The telecoms giant has chosen the SAP subsidiary to provide a mobile wallet solution that it will begin introducing in Europe and Latin America during the first half of 2012. More
PayPal to woo retailers with mobile payment incentives
PayPal is planning to offer merchants who adopt its in-store mobile payments service both lower costs and access to more detailed customer data, according to a Reuters news report... More
Firm finds NFC users interact more than QR code users
Only 1% of interactions with the French NFC specialist’s AdTag platform are conducted via an NFC phone, but NFC users account for 8% of all interactions, the company has found. More
VTT tests talking product packaging
The Finnish R&D company’s HearMeFeelMe project focused on how NFC could be used to improve the way elderly and visually impaired people interact with the world around them, including a system that allows product information to be recorded on an NFC tag and then read back to the user via an NFC phone. More
Foursquare adds P2P NFC
Social check-in service Foursquare has upgraded its Android app to include support for version 4.0 Ice Cream Sandwich, adding features that work with the Android Beam NFC P2P service... More
Visa US offers mobile services
Visa has added mobile services to its Visa DPS issuer processing platform... More
Isis discusses Salt Lake City NFC pilot plans
The Isis NFC pilots due to take place in Salt Lake City and Austin from this summer will run for six to twelve months before a nationwide rollout begins, the carrier-led joint venture’s Jim Stapleton has told delegates attending the Smart Card Alliance Payments Summit... More
Lexus to insert NFC ad in Wired
The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert “in select copies” of the April edition of Wired magazine... More
California retailers test NFC digital receipts
Twelve merchants in the Bay Area are taking part in a pilot trial of an NFC digital receipt system that works with a US$50 device and has no transaction charges. More
MasterCard delivers popcorn to movie-goers with NFC
Two movie theatres in Sydney, Australia are pilot testing QkR, a mobile app that lets customers place orders on their smartphone via NFC or QR codes and then have their order delivered to their seat. More
Blue Bite reports results of US NFC marketing campaign
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
MasterCard publishes roadmap for moving the US to EMV and NFC
The payments giant has set out its plans for moving the US from magnetic stripe card technology to chip cards and NFC phones. The plans include incentives for merchants, integrated customer loyalty programmes and support for dynamic authentication technologies. More
Nice retailers use NFC to attract shoppers
The new Carte Magique has been introduced by independent retailer trade body OCAN to help its members fight back against online discounters. More
ZapTap puts NFC on the shelf
Canadian start up ZapTap is using NFC tags instore to give product information to shoppers... More
Schwing! LikeBelt concept reads NFC tags with a hip thrust
Enterprising developers have come up with a ‘LikeBelt’, an NFC-enabled belt buckle that can register Facebook ‘likes’ or check-ins with a thrust of the wearer’s hips... More
Swedish retailer launches NFC loyalty programme
Leading Swedish retail chain ICA says it picked NFC for the rewards programme at its ICA To Go food store in Stockholm because it will appeal to the tech savvy, health-conscious city dwellers it wants to attract. More
Xing adds contacts with NFC
German B2B social network Xing has added support for NFC, allowing members to add new contacts to their network by simply tapping together their mobile phones... More