Korea’s SK Planet buys US BLE offers platform Shopkick

SK Planet and Shopkick

Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom... More






Graceland uses Bluetooth beacons to guide Elvis fans

Elvis fans can see "room-specific content" as they tour the King's mansion with a borrowed iPad

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More




JD Sports adds BLE beacons

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”... More


Estimote unveils BLE stickers

Bluetooth Low Energy (BLE) beacon maker Estimote has introduced a new product category that it calls “nearables”, stickers that contain a Bluetooth Smart controller, an ARM processor and both an accelerometer and a temperature sensor... More



Levi’s Stadium adds BLE beacons

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports... More


Westpac NZ unveils augmented reality banking app

INNOVATION: Westpac News Zealand augmented reality and 3D imaging app means balances, transaction history, spend locations and other information is presented in 3D

Westpac New Zealand is to release a mobile banking app that uses augmented reality and 3D imaging to let customers with an iOS device check their credit and debit card balances, make payments and find their closest bank branch... More



GameStop deploys BLE in stores

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile... More



Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More



Target launches image recognition app

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon... More