Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin... More
Ireland/Eire
CBS Outdoor picks Proxama for NFC
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
Lloyds Pharmacy promotes new branding via NFC
Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74 stores located around the country... More
Dublin Business School adds NFC kiosk
Dublin Business School (DBS) has installed a triple-screen kiosk with NFC to allow students to access timetable information with their contactless ID cards... More
Picture Works promotes movies via NFC
Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags... More
Guinness adds NFC to founts across UK and Ireland
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More
Irish restaurant chain picks NFC P2P payments and rewards
Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities... More
Domino’s Pizza launches NFC offers in the UK
The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More
Zapa returns with €1.1m investment
Irish NFC specialist Zapa Technology, which ran into financial difficulties last month, is back in business with new investment led by technology entrepreneur Brendan McDonagh (pictured), who has become the company’s new CEO... More
Telefónica launches O2 Money in Ireland
Telefónica O2 Ireland has launched a new prepaid money card, ‘O2 Money’, marking an expansion by the mobile network operator into the Irish financial services market... More
First Data joint venture to offer mobile contactless loyalty service to merchants in UK and Ireland
AIB Merchant Services’ new Loyaltyplus service integrates Zapa’s mobile contactless technology into merchants’ POS terminals, enabling even the smallest retailer to offer an NFC-compatible customer loyalty programme — from only €30 a month. More
Irish town launches local loyalty programme using mobile stickers
The small town of Tuam in County Galway, Eire, has introduced a loyalty scheme based on Zapa Technology’s mobile contactless stickers with the aim of encouraging local people to do more of their shopping in the town. More
Insomnia coffee chain signs up for Zapa’s NFC sticker-based marketing system
Irish coffee chain Insomnia has signed up as the first customer for Zapa Technology’s NFC-sticker based payments and marketing system... More
Zapa to seed NFC stickers and terminals to ‘strategic retailers’
More details of the services to be offered by the Irish start-up, which secured €2.5m in funding earlier this month, have now been revealed. More
Startup to launch large scale NFC customer loyalty project in Ireland
Startup Zapa Technology has raised €2.5m in funding to deploy contactless readers and ‘Zapa Tags’ that will showcase Ireland as “a model for the deployment and execution of NFC services”. More
