US-based cosmetics brand Too Faced has added NFC tags to 100,000 samples of its Maximum Plump lip gloss, enabling recipients to access a special landing page and register for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone... More
Consumers purchasing a limited edition of cosmetics brand Clinique’s Moisture Surge 100H moisturiser can now access a range of digital content and services by tapping an NFC chip in the skincare product’s packaging with their NFC smartphone... More
PARTNER NEWS: NFC-based intelligent labels and packages offer “the safety and security necessary to help tackle the spread of Covid-19 while giving scientists, medical staff and patients the ability to interact with products so they can verify authenticity, check expiration dates and even gain useful insights into the nature of the virus,” NXP has explained... More
KNOWLEDGE CENTRE: The NFCW team has developed a new online conference and exhibition platform that lets readers quickly and easily share information on the innovative projects, products and services they are working on with our global audience of senior executives and technical specialists — and we’re opening early access today with some very special charter rates for sponsors and exhibitors... More
PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More
PARTNER NEWS: NXP has unveiled two new NFC chips and a range of NFC offerings designed to “capitalise on the inherent security and interactive capabilities of NFC for advanced product authentication, integrity assurance and enhanced user engagement across consumer manufactured goods, healthcare, retail and other industries”. More
Global playing card and board game producer Cartamundi, nanoelectronics research centre Imec and Holst Centre — an initiative set up by Imec and Dutch research institute TNO — have unveiled a “world first” NFC tag made entirely out of plastic that offers the chance of “manufacturing chips in large volumes at low cost”... More
US consumers can now order a discounted Uber ride by tapping their NFC smartphone against a bag of Tostitos tortilla chips when they have had too much to drink. The bag detects the presence of alcohol on a person’s breath and shows either a green or red steering wheel to alert the consumer of whether or not they are safe to drive home. More
Beauty product buyers will soon be able to add their name to their makeup compact and perfume bottles, write personal messages to gift recipients, access information based on skin conditions, receive targeted advertisements and connect to social media campaigns through an electronic ink display, powered by NFC, on the product packaging... More
The global smart packaging market is expected to reach US$26.7bn by 2024, according to a new report from market research firm Grand View Research... More
Owners of a handbag from Maria&Donato’s exclusive collection will soon be able to authenticate their purchase as well as discover information about the brand and buy limited-edition handbags online with a tap of their NFC device. More
Pharmaceutical and consumer packaged goods companies can now add NFC tags and QR codes to packaging in order to send out messages, promotions and offers to their customers’ smartphones using an integrated solution developed by packaging provider Jones Packaging and mobile marketing specialist Tuku. More
The Centre for Process Innovation (CPI) has formed a specialist consortium to create a UK manufacturing supply chain that will support the widespread adoption of NFC packaging. More
Spanish winemaker Barbadillo has integrated NFC into its limited edition bottles of Versos 1891 rare sherry so customers can check the beverage’s authenticity with a tap of their mobile device... More
PARTNER NEWS: Leading bottle cap supplier Guala Closures Group is working with chip maker NXP to develop NFC-enabled closures for wine and spirit bottles that will allow consumers to check the product’s authenticity and whether or not the beverage has been tampered with. More
Patients will soon be able to identify whether pharmaceutical products are in a factory sealed or opened state and access contextual content with the tap of an NFC phone using a solution developed by Thinfilm and Jones Packaging. The technology will also enable pharmaceutical companies to authenticate products and track individual items. More
PARTNER NEWS: NXP has launched NHS315x, a therapy adherence improvement platform that includes NFC sensors embedded in blister packs and pill bottles... More
Readers of Packaging Digest magazine’s current print issue have the chance to win prizes by tapping their phone against an NFC-enabled cover produced by Cellotape Smart Products, Smartrac and Thinaire... More
PARTNER NEWS: Renewable packaging solutions provider Stora Enso is to begin integrating RFID technology supplied by NXP Semiconductors into its packaging... More
Dutch startup LoyaltyGrid has unveiled a solution that lets luxury brands use NFC tags embedded in product packaging to guarantee the authenticity of their products — and deliver rewards, discounts, exclusive content, invitations to special events and other incentives directly to their customers... More