European supermarket group Ahold Delhaize is to equip its stores in the Netherlands, Belgium, Luxembourg, Greece, Czech Republic, Serbia and Romania with NFC-enabled electronic shelf edge labels that shoppers can tap to obtain more information about a product — and then add the items to their shopping basket so that they can self-checkout on their mobile phone... More
PARTNER NEWS: The Geantet-Pansiot vineyard estate in Burgundy, France is to equip all of its wine bottles with an NFC tag to let its customers authenticate the beverage and receive information about the wine directly on their smartphone. More
Orange plans to provide three million SIM-based NFC devices to customers based in the European Union in 2012, according to Stéphane Richard, chairman and CEO of France Telecom-Orange... More
Everything Everywhere, Vodafone and O2 will be submitting their plans for a UK-based NFC joint venture to regulators in Brussels next week, the Financial Times reports... More
Mobile network operators KPN and Vodafone have signed a cooperation agreement with bankers ABN Amro, ING and Rabobank — but T-Mobile has pulled out of the ‘Sixpack’ partnership and will follow its own route to market. More
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