inMarket hits 18% of US mobile shoppers

Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore... More







What's New in Payments

Brooklyn Nets launch mobile wallet

American Express has partnered with New York basketball team Brooklyn Nets to pilot Brooklyn eWallet, a digital payment solution integrated into the team’s mobile app that lets fans buy food and drink with their mobile phone at any event held at the Barclays Center arena... More



Samsung launches Proximity mobile marketing platform

Samsung Proximity

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More