InMarket reports on attitudes to beacon messages

Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More






NFC World

Transcript: Apple VP Kevin Lynch and CEO Tim Cook show off how Apple Watch can be used beyond payments

Apple Watch with Milanese strap

As well as using the device to make payments with the new Apple Pay mobile payment service, Apple Watch wearers will be able to use their smartwatch as a boarding pass and to unlock their hotel room doors, Apple’s VP of Technology Kevin Lynch explained during the unveiling of the new device on 9 September... More





NFC World

NXP launches dynamic NFC tag chip for consumer devices

NXP

PARTNER NEWS: NXP has unveiled a dynamic NFC chip that can be used by electronic device makers to let consumers use their mobile phone as a remote user interface “rather than relying on expensive touchscreens or WiFi connectivity for wireless data exchange on home electronics.”... More


What's New in Payments

Retailer-owned payments venture MCX unveils CurrentC brand

CurrentC

Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called CurrentC — and provided the first details of how the service will work when it rolls out to 110,000 merchant locations across the US in 2015... More