Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74 stores located around the country... More
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert... More
Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly... More
Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht... More
For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK... More
Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US... More
NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade... More
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays... More
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
NFC has been picked out by analysts at ABI Research as one of four feature set big winners in smartphones this year, along with accelerometers, vision-based gesture recognition and gyroscopes... More
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens... More
A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC... More
Visa Europe is to launch an NFC mobile payments service in the UK by the end of 2013, the payments network has confirmed to NFC World — although the exact launch date and full details on how the service will work are yet to be revealed... More
Weve, the mobile advertising and payments joint venture formed last year by UK mobile network operators Vodafone, EE and O2, aims to launch a mass market NFC payments service “by next year”, CEO David Sear has told the Financial Times... More
The Conexus Mobile Alliance, a regional grouping of mobile network operators, is promoting NFC throughout Asia with a “Tap and Get” smart poster campaign... More