Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS... More
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Aldi recruits graduates with NFC campaign at universities
Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme... More
KT delivers NFC info points to Mobile World Congress
The 65 NFC-enabled digital Tap-n-Go Points located around Fira Gran Via for MWC 14 have been produced by KT, the Korean carrier has announced... More
Russian supermarket tests NFC for personalised shopping and loyalty
Russian premium supermarket chain Land is piloting personalised NFC shopping using technology developed by Synqera, which combines ‘Loyalty Generator’ coupon dispensers at the front of the store and NFC-enabled Simplate payment devices at the checkout. More
Join us next week for a free webinar on NFC toys and games
NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More
Absolut runs NFC campaign
Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin... More
NFC beer mats push shopping app
Beer mats containing NFC tags are being used by Dutch online shopping platform MyOrder to promote and offer easy downloads of its smartphone app... More
Join NFC World for a free webinar on NFC in toys and games
The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT on Thursday 12 December, will focus on using NFC in toys and games... More
Passive NFC chip can power lights and sounds
Thailand-based NFC designer Silicon Craft Technology has developed a passive NFC transponder chip aimed at the toy, advertising and souvenir markets that harvests energy provided by an NFC interaction and uses it to power sounds and LED lights... More
Marvel promotes Thor with NFC tables
Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More
US gyms to deliver ads and info via NFC
Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite... More
Google Play Music gets NFC promotion on Australian public transport
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More
Statoil runs Heathrow NFC campaign
Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More
Call of Duty: Ghosts goes NFC
Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations... More
Capital adds NFC to signage
Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market... More
Adelaide Airport adds NFC ads
NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals... More
CBS Outdoor picks Proxama for NFC
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
News Corp runs NFC campaign in Sydney
News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download selected content from the newspaper’s website... More
US politician uses NFC campaign to attract younger voters
Aspiring US politician Rico Reyes is using NFC solutions provider Camintel’s Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas... More
Vogue tries NFC in New York taxis
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies... More