Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities... More
Samsung promotes NFC with Robbie Williams taxi cab competition
United Kingdom
NFC phone for care workers goes worldwide
Mobile healthcare specialist Gentag and IT systems supplier Advanced Health & Care have announced the worldwide availability of an NFC phone designed to be used for monitoring home visits made by care workers... More
Mecca books NFC ads on trains
“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More
Clear Channel promotes NFC with prizes
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More
Tesco: NFC payments are too complex and offer too few benefits
“NFC was revolutionary 10 years ago but I think it just might have passed its sell-by date”, the retail giant’s Lyndon Lee told attendees at a mobile payments conference in London this week. “We are developing a digital wallet, focusing on marketing and loyalty aspects, but payment may not enter the wallet.” More
TxtNation and RapidNFC launch direct carrier billing with NFC
The new platform allows consumers to charge the cost of small purchases to their mobile phone bill by tapping tags affixed to promotional merchandise, advertising displays, posters and products as well as tags built into key fobs, pens and more. More
Vodafone staff test mobile payments in UK
“Thousands” of Vodafone UK staff are currently pilot testing the mobile network operator’s Vodafone SmartPass mobile payments service at the carrier’s campus in Newbury, Berkshire... More
CheckinDJ uses NFC, social media and Spotify to reinvent the jukebox
Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More
South West Trains provides passengers with special offers via NFC
The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
NFC house buying system promises more privacy for sellers
Academics from the School of Computing and Mathematics at Plymouth University have developed an NFC tag platform that allows sellers to promote their property in a more discreet way than the traditional ‘for sale’ board... More
NHS uses NFC for drink campaign
Marketing agency Charge has taken to the city streets in north east England to promote “Don’t let drink sneak up on you”, an alcohol abuse awareness campaign being run by the NHS’ Change 4 Life project... More
Domino’s Pizza launches NFC offers in the UK
The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More
10,000 NFC ad panels go live across the UK
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform. More
Signbox partners with Proxama
Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays... More
Weve picks Logic Group for coupon and loyalty pilot
Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of its first technology providers... More
Logic Group to offer NFC in-store marketing platform to retailers
Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers... More
Towns pick NFC to drive shoppers back to British high streets
“A town and city centre is only vibrant and thriving if people find a reason to go there”, Guy Douglas of ATCM says. “NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce.” More
BlackBerry pushes Z10 with NFC prizes in UK malls
BlackBerry has launched an NFC-led campaign in the UK to promote its new BlackBerry Z10 mobile phone... More
Security guards get NFC tracking
Security guards working for Incentive Lynx Security to protect a 180-acre business park in the South East of England are to use Skillweb’s NFC-based SmartTask Attend for Security and Mobile Guarding... More
MasterCard unveils MasterPass digital wallet and mobile payments platform
MasterPass covers in-store and online payments, supports both NFC and QR codes and enables “banks, merchants and partners” to offer their own wallets to consumers. More