London branches of Tesco-owned restaurant chain Giraffe have begun offering customers daily giveaways through NFC table tents as part of an online advent calendar campaign... More
United Kingdom
Nokia delivers NFC advent calendars to UK stores
Nokia and NFC marketing specialist Wooshping have teamed up to put 1,500 NFC-enabled advent calendars in mobile phone stores across the UK. The ‘appvent’ calendars offer a different app, as well as the traditional chocolate treat, each day in the run up to Christmas. More
Bloc hotel to get NFC keys
A new hotel at London’s Gatwick airport is to allow visitors to use their NFC phones for room entry... More
Vodafone to launch NFC mobile wallet across Europe
Mobile network operator Vodafone‘s NFC mobile wallet is going live today in Spain, will be available in Germany in mid-December and expand to the Netherlands, UK and Italy in spring 2014... More
Wooshping provides 22,000 NFC wristbands for Nokia promotion
UK-based Wooshping has provided 22,000 NFC-enabled wristbands to retail store staff at Nokia stockists across the UK... More
Statoil runs Heathrow NFC campaign
Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More
The Royal British Legion tries NFC for Poppy Appeal
The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru... More
BA pilots NFC bag tags
British Airways has begun testing a reusable digital luggage tag that contains an e-ink display and can be updated via NFC with new flight information each time a passenger travels... More
UK gov funds NFC ticketing
The UK Government’s Technology Strategy Board is providing a £1.1m grant to a consortium led by Tedipay that is developing MultiPass, a smart ticketing service designed to offer a single, nationwide travel pass that will always charge travellers the lowest possible fare... More
EE adds phones to Cash on Tap NFC payments service
UK mobile network operator EE’s Cash on Tap NFC payments service is now available to owners of Samsung Galaxy S4 Mini, Galaxy Note 2 and 3, and Sony Xperia Z1 phones... More
CBS Outdoor picks Proxama for NFC
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
Kiroco seeks funding for NFC jewellery range
UK based Kiroco is seeking funding of £20,000 on Kickstarter to produce a range of interactive jewellery gifts that allow the recipient to use an NFC phone to view short text, video and photo messages uploaded by the sender... More
NFC treasure hunt drives shoppers to town centres
A group of leading UK retailers have participated in an NFC treasure hunt, developed by MoLo Rewards and the Association of Town & City Management... More
London students get NFC posters
Students and staff at Queen Mary, University of London can now find out more about the university’s research and activities through NFC posters placed at the institution’s Mile End campus... More
StepJockey picks Signbox for NFC fitness posters
Architectural sign maker Signbox has been chosen by StepJockey, a service that allows sets of stairs to be mapped and rated for calorie burn, to create NFC-enabled signs designed to encourage people to climb more stairs... More
Creative Orchestra opens proximity mobile marketing agency
London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
CPI to lead £10m printable NFC components project
The Centre for Process Innovation, a consortium of major suppliers in the print, electronics and design industries, is to lead a £10m (US$16m) project to create a UK supply chain that will enable the widespread adoption of low cost NFC components using printable electronics... More
Westfield London shopping centre gets NFC
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Tabletalk debuts NFC Tablewraps
Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly... More