NFC World

Nokia delivers NFC advent calendars to UK stores

Nokia's Appvent Calendar

Nokia and NFC marketing specialist Wooshping have teamed up to put 1,500 NFC-enabled advent calendars in mobile phone stores across the UK. The ‘appvent’ calendars offer a different app, as well as the traditional chocolate treat, each day in the run up to Christmas. More





NFC World

Statoil runs Heathrow NFC campaign

Statoil's NFC ads appear on charging stations around Heathrow

Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More




NFC World

BA pilots NFC bag tags

British Airways has begun testing a reusable digital luggage tag that contains an e-ink display and can be updated via NFC with new flight information each time a passenger travels... More


NFC World

UK gov funds NFC ticketing

The UK Government’s Technology Strategy Board is providing a £1.1m grant to a consortium led by Tedipay that is developing MultiPass, a smart ticketing service designed to offer a single, nationwide travel pass that will always charge travellers the lowest possible fare... More






NFC World

London students get NFC posters

Students and staff at Queen Mary, University of London can now find out more about the university’s research and activities through NFC posters placed at the institution’s Mile End campus... More




NFC World

CPI to lead £10m printable NFC components project

Centre for Process Innovation (CPI)

The Centre for Process Innovation, a consortium of major suppliers in the print, electronics and design industries, is to lead a £10m (US$16m) project to create a UK supply chain that will enable the widespread adoption of low cost NFC components using printable electronics... More


NFC World

Westfield London shopping centre gets NFC

A digital pod promotes Rizzle Kicks at Westfield London

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More


NFC World

Tabletalk debuts NFC Tablewraps

Tabletalk Media's NFC Tablewrap

Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly... More