NFC World

TfL “not convinced” about NFC

Transport for London (TfL)

Transport for London (TfL), which is rolling out contactless card acceptance on London’s public transportation network and ran one of the world’s earliest NFC pilots in 2008, is “not convinced” about NFC, says Matthew Hudson, the statutory body’s head of business development for fares and ticketing... More


NFC World

Visa preps for UK NFC launch

Visa is making multiple efforts towards a “mainstream launch” of contactless and mobile payments in the UK in 2013, Marc O’Brien, managing director of Visa UK & Ireland has told a meeting of the Westminster eForum, Marketing Week reports... More


NFC World

London pub picks NFC for social media marketing

An NFC tag at The Cavendish Arms

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More




NFC World

AMC cleans up with NFC

UK-based Advanced Mobile Communications has launched a remote worker management solution that uses NFC to allow cleaning companies to track remote staff, confirm their location and assign and monitor tasks in real time... More


NFC World

South Downs Way gets NFC sign posts

An NFC tag on a signpost on the South Downs

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More



NFC World

UK catalogue giant Shop Direct tests NFC shopping

Very's Liverpool "window shop"

The retailer’s online department store Very.co.uk has taken over a shop front in the busy Liverpool One shopping centre to promote three fashion collections that have been specifically tailored to meet the needs of local shoppers — based on the online browsing and purchasing behaviour of customers in the Liverpool area. More




NFC World

RBS picks G&D for NFC

RBS Group, which owns the UK’s Royal Bank of Scotland and NatWest banks, has picked Giesecke and Devrient as the TSM for its TouchPay NFC payments project... More


NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More