National Australia Bank has launched a mobile payment service that lets users send, receive and request payments via NFC, QR codes, a mobile phone number, an email address or Facebook... More
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
MasterCard CEO Ajay Banga has suggested that NFC should be seen as a longer term effort, while acknowledging that some markets have adopted NFC much faster than others... More
Singapore-based mobile network operator SingTel has announced a partnership with Visa that will enable customers in Singapore and Australia, where it operates as Optus, to use its mCash mobile payments solution at any Visa PayWave acceptance point... More
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit... More
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens... More
Luxembourg-based mobile payments and loyalty provider Mobey is to launch its FlashiZ prepaid service in Australia by the end of this year... More
NFC marketing specialist TapNShow’s NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually... More
Debit card network Eftpos Australia has announced a five year deal with NFC technology provider C-Sam and plans to begin mobile payment trials “with selected retailers in the next few months”... More
National Australia Bank is testing a new service that uses NFC, QR codes, SMS and email to allow customers to make mobile payments in stores as well as to send and receive funds, ITNews reports... More
Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC... More
MasterPass covers in-store and online payments, supports both NFC and QR codes and enables “banks, merchants and partners” to offer their own wallets to consumers. More
Microsoft is promoting its Office 365 service via a smart poster campaign, using Tapit’s NFC platform... More
“This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience,” says the retailer. More
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More
Event ticketing and payments specialist Intellitix has opened an office in Sydney, Australia... More
“As early as next year, customers with NFC-enabled smartphones will be able to leave their wallets at home and pay for a morning coffee, an evening out with friends, or groceries, with their handset,” says the carrier’s head of strategy and business development. More
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More