Graceland uses Bluetooth beacons to guide Elvis fans

Elvis fans can see "room-specific content" as they tour the King's mansion with a borrowed iPad

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More


What's New in Payments

Retailer-owned payments venture MCX unveils CurrentC brand

CurrentC

Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called CurrentC — and provided the first details of how the service will work when it rolls out to 110,000 merchant locations across the US in 2015... More









JD Sports adds BLE beacons

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”... More








NFC World

Nintendo 3DS to get NFC

Nintendo will include a built-in NFC chip in the next versions of its 3DS and 3DS XL handheld games consoles, at least in Japan, the company has revealed in its latest 3DS Direct video briefing... More


NFC World

Apple iPhone NFC payments rumours reach fever pitch

Apple

MasterCard, American Express and Visa have all signed deals with Apple for the launch of a mobile payments service that will make use of an NFC chip built into the next iPhone, due to launch on 9 September, according to reports in a number of publications including the Financial Times, Bloomberg and Re/Code. More