BLE guides the blind at SFO

Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs... More




NFC World

Vodafone Italia pilots smart shopping posters

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office... More


NFC World

Pepsi tests NFC for shopper marketing

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More


What's New in Payments

Zuckerberg: Facebook is working on payments but it will take time to get it right

Facebook founder Mark Zuckerberg

Facebook is looking into the potential of adding payments capabilities across its business, CEO Mark Zuckerberg has explained during the company’s first earnings call following the hiring of PayPal boss David Marcus to head its messaging business — but the company won’t rush into the market and expects to take several years to fully develop its offering... More



Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More



Target launches image recognition app

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon... More





PayPal volumes grow 29%

PayPal’s total payment volume (TPV) grew 29% with merchant services volume up 35% and on-eBay volume up 13% during the quarter to end June 2014, parent eBay has reported... More





DMA warns on push messaging

One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found... More