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Auchan rolls out Bluetooth and NFC payment beacons in Luxembourg

Digicash BLE beacon
LOYALTY ON TAP: Digicash beacon terminals are being installed in Auchan Luxembourg

Supermarket chain Auchan is installing Digicash Bluetooth and NFC payment beacons at checkouts at its hypermarket in Luxembourg to enable shoppers to pay for purchases and collect loyalty points with their mobile phone.

The rollout by Auchan follows a pilot test of the bank-led mobile payment service, which uses SEPA credit transfers to draw funds for purchases directly from the customer’s existing bank account. Four banks are supporting the service at launch: Banque et Caisse d’Epargne de l’Etat (BCEE), Post Luxembourg, Banque Internationale à Luxembourg (BIL) and BNP Paribas.

“Besides their deployment at Auchan Luxembourg, Digicash beacon terminals are currently being installed at points of sale all over the country,” Digicash says. “The implementation of this unique technology is being evaluated by many players in other European and international markets. The aim is to inspire new in-store payment practices and usages.”

A video shows Digicash in action at Auchan:

“Loyalty accounts are automatically topped up by the Digicash app at each payment,” the company explains. “Digicash combines mobile payments with the retailer’s own loyalty programme using SEPA account-to-account transactions as the underlying payment channel.

“Each partner bank now allows its users to connect their Auchan Luxembourg loyalty card to its Digicash app. This kind of cooperation between banks and a major retailer is a first.”

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