Hawaii gets iBeacon happy hours

Happy Hour Pal, a Honolulu-based startup that lets businesses promote special offers to users of its mobile app, is using Bluetooth LE beacons and Apple’s iBeacon service to push happy hour offers to consumers, Pacific Business News reports... More















Top London shopping street installs beacons in 100 stores

Regent Street

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a mobile app developed by landowner The Crown Estate... More


IEEE tests beacons

The IEEE is using Bluetooth beacons to guide visitors around the International Microwave Symposium being held this week in Tampa, Florida... More