US gyms to deliver ads and info via NFC

Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite.

NFC touchpoints will appear next to DOOH displays
OUTCAST: NFC touchpoints will appear next to DOOH displays in US gyms and health clubs

Blue Bite’s mTag platform will be used to provide members with “a combination of advertiser content as well as club-specific information such as class schedules, trainer profiles, nutrition facts, workout suggestions and other helpful tips,” when they tap an NFC tag or scan a QR code mounted next to Outcast’s screens.

The platform will also use Bluetooth LE geofencing to allow gyms and content providers to target audiences by sending user-specific information to an individual based on their preferences. BLE beacons will also be used to allows consumers to automatically check in as soon as they enter the gym, simplifying the signing in process.

“We are always looking for new and exciting ways to connect with our audience in a contextually relevant setting,” says Peter Krieger, VP of sales at Outcast. “The addition of Blue Bite’s multifaceted solution will provide a new channel through which our advertisers can communicate with their users with unparalleled ease and accountability.”

“This deployment highlights our belief in a holistic mobile approach with a focus on consumer experience and flawless execution rather than a specific technology,” adds Mikhail Damiani, CEO and co-founder of Blue Bite.

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