18 news stories.
• Should Blue Bite be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Blue Bite be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
PARTNER NEWS: HID Global is increasing investment in its NFC-based Trusted Tag brand protection service and expanding its network of solution providers around the world... More
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues... More
Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite... More
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies... More
Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US... More
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform... More
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Rock the Vote, an organisation which aims to motivate young people to vote in this year’s US presidential election, is including NFC tags in its out-of-home media campaign... More
Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month... More
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
The US clothing retailer is running Spanish language NFC-enabled advertisements at bus shelters in Miami, targeted at “mobile savvy” Hispanic shoppers. More
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
The ambitious campaign saw out-of-home agency Pearl Media convert a shop window into a crime scene that let passers by interact with the display to solve a murder mystery and sign up for alerts from the show via NFC, QR codes and Bluetooth. More
San Francisco will be the testbed for Reach Media Group and Blue Bite’s new mTag NFC service, which will deliver location-specific information and offers to consumers. More