HID Global expands investment in NFC brand protection solutions
PARTNER NEWS: HID Global is increasing investment in its NFC-based Trusted Tag brand protection service and expanding its network of solution providers around the world... More
Mikhail Damiani
US gyms to deliver ads and info via NFC
Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club digital media network, and NFC marketing specialist Blue Bite... More
Vogue tries NFC in New York taxis
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies... More
CBN to offer NFC ads at 75 US college campuses
Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US... More
Blue Bite puts NFC ads into 5,000 US taxis
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
Adspace to roll out NFC advertising in 140 US shopping malls
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Hotels.com and New York Times back NFC advertising venture
San Francisco will be the testbed for Reach Media Group and Blue Bite’s new mTag NFC service, which will deliver location-specific information and offers to consumers. More
