John Lewis outdoor ads invite NFC touches

UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London.

The animated digital creative promotes the upmarket store’s online Click and Collect service and prompts users to “touch your smartphone to the NFC tag to find out more.”

The campaign was created by advertising agency Adam & Eve and produced by digital production house Grand Visual.

John Lewis's NFC-enabled ad

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