This article is more than eight years old

Quad produces Lexus ad

US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in advertising and used chips supplied by NXP.

Next: Visit the NFCW Expo to find new suppliers and access free resources