Lexus clippings file • NFCW

Quad produces Lexus ad

By Mike Clark • 12 April 2012 • Updated 12 April 2012

US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue... More

NFC World

Wired publishes Lexus NFC ad

By Sarah Clark • 22 March 2012 • Updated 22 March 2012

The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag... More

NFC World

Lexus to insert NFC ad in Wired

By Sarah Clark • 7 February 2012 • Updated 8 February 2012

The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert “in select copies” of the April edition of Wired magazine... More

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B2B news, analysis and educational resources on the latest trends and technologies in payments, transit ticketing, near field communication (NFC) and contactless, and beyond

Lexus

Three news stories mention Lexus

Quad produces Lexus ad

Wired publishes Lexus NFC ad

Lexus to insert NFC ad in Wired