Customers can now use their NFC mobile phones to make payments, redeem coupons and receive rewards via Google SingleTap terminals installed at more than one hundred of the office supplies chain’s stores in five US regions.
Office supplies, technology and services merchant OfficeMax has installed new Google SingleTap compatible checkout terminals in more than one hundred of its 1,000 stores. The SingleTap terminals allow customers to use NFC phones equipped with Google Wallet to make payments, redeem coupons and receive MaxPerks Rewards with a single tap of their mobile phone.
The new terminals are available in stores throughout the greater New York, Chicago, Los Angeles, San Francisco and Washington DC regions. As well as working with Google Wallet, they are also MasterCard PayPass compatible and can be used to process payments via a wide range of contactless cards as well as other NFC phones.
“OfficeMax is interested in using the very latest technology to deliver a faster, easier and personalized in-store shopping experience for our customers, and mobile payments with Google Wallet lets us do just that,” says Ryan Vero, executive vice president and chief merchandising officer at the company. “It’s one of many recent mobile programs we’ve rolled out to help provide customers with a truly customised and engaging shopping experience.”
“OfficeMax has used Google Wallet to make shopping easier by enabling shoppers to pay, redeem coupons, and earn MaxPerks with one simple tap of their phone at the register,” adds Osama Bedier, Google’s vice president of payments. “We’re excited to have OfficeMax join a fast-growing ecosystem by demonstrating how easy it is to implement the Google SingleTap experience.”
OfficeMax is the fourth merchant to go live with SingleTap. Selected American Eagle Outfitters, Jamba Juice and Toys R Us stores are already using the service. Bloomingdales, Walgreens, Guess, Macy’s and Subway are also expected to introduce SingleTap in the coming months.
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If you are reading between the line . this is a bad news for Google wallet. Why?
if that is the go to market for the mobile wallet doing integration to merchant, It Just impossible to do integration for each merchant.
Mobile payment should be simple both for merchant and both for the consumer. On the tactics of getting the Google Wallet into OfficeMax stores, the actual process from replacing terminals in stores to the back-end system integration wasn’t particularly difficult.
what will do the other million merchants ?
Tsafrir Attar.