Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More
Taiwan’s largest mobile network operator, Chunghwa Telecom, has signed a memorandum of understanding with Japan’s KDDI and Hong Kong-based PCCW with the aim of providing international NFC roaming services to the three networks’ customers... More
Kuwait International Bank and McDonald’s are to pilot Seamless‘ Seqr mobile payment platform in the state of Kuwait... More
Luxembourg-based mobile payments and loyalty provider Mobey is to launch its FlashiZ prepaid service in Australia by the end of this year... More
UK-based Wooshping has shown how bands can use NFC tags to allow fans to add their music to Spotify playlists, so just tapping a smart poster can start a track playing... More
French supermarket chain E Leclerc is set to roll out NFC electronic shelf labels to six hypermarkets this year, following a successful introduction of the technology at a store in the Paris suburbs in late 2012... More
Estate agent Winkworth‘s Knightsbridge, Chelsea and Belgravia office is using NFC keyrings to deliver detailed information about properties to customers... More
Swedish mobile payment specialist Seamless has partnered with Turkey’s Garanti Bank to launch its Seqr NFC and QR payments platform in Romania — and plans to launch the service in the UK later this year... More
TSM provider TrustNordics has partnered with C-Sam to offer a turnkey NFC mobile wallet solution that also supports QR and barcodes... More
British singer-songwriter Gabrielle Aplin will be the first artist to receive a boost from new NFC and QR-enabled touchpoints displayed at leading music venues across the UK... More
“With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says the online fashion and lifestyle portal’s Nikhil Rungta. More
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
Luxembourg-based Mobey has added support for loyalty programs to its Flashiz NFC and QR code mobile payment solution, enabling consumers to collect points when they pay using Flashiz and providing merchants with information on their customers... More
“It is an all-in-one digital wallet that lets customers choose which way they want to pay,” the Taiwanese carrier’s Joseph Kuo has told NFC World. “The wallet supports multiple credit and bank cards, loyalty cards, coupons etc, and I think Chunghwa Telecom would like to see a big development in both technologies.” More
A Norwegian developer has created Doorbl, an app that uses NFC tags and QR codes to offer householders a way to communicate with visitors when they aren’t at home or instantly able to come to the front door... More
In the April issue of Mobile Wallet Outlook the NFC World team examines why NFC is failing to gain traction in the mobile payments market, analyzes the range of cloud-based options available for those seeking to deliver mass market mobile wallets — and sets out in detail how MCX’s barcode and cloud-based wallet will work, when it’s likely to launch and who is already using the same approach today. More
“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More
Madhya Pradesh Tourism Development Corporation is to use NFC and QR codes to provide tourists with information at heritage centres, The Times of India reports... More
Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform... More