Mobile network operator Vodafone is testing a mobile shopping wall at its German headquarters in Dusseldorf, enabling 5,000 staff to select grocery items using QR codes and then pay via NFC... More
Vodafone pilots ‘Virtual Shelf’ shopping wall
QR Codes
Portugal Telecom picks CardMobili for NFC wallet
Mobile network operator Portugal Telecom has selected digital wallet solution provider CardMobili to implement a digital wallet that will support both NFC and QR codes and offer a range of added value services, including loyalty, offers and coupons... More
Dutch ad panels get NFC
Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht... More
UK college uses NFC to help teach English
A British college has used NFC touch points placed around its campus to help foreign language students improve their English — and found that the NFC tags offer a number of important advantages over an earlier version that used QR codes. More
Electronics retailer opens NFC and QR shopping walls in Russian subway
Electronics retailer Media Markt has begun testing ‘shopping walls’ at a Moscow subway station, in partnership with the Moscow Department of Transportation. The concept makes use of both NFC and QR codes and will run until November. More
GearID announces Bluetooth LE and NFC tracker tag
Startup GearID is raising funds on Kickstarter to produce GearTag, a smart tag that utilises both Bluetooth LE and NFC and is designed to be attached to personal possessions in order to track their location... More
Dutch Imax gets NFC posters
Dutch Imax theatre Omniversum is using NFC posters to tell visitors about upcoming screenings by linking them to its Facebook page... More
Microsoft to close Tag platform
Microsoft is to close its QR-like Tag programme, handing over the reins to barcode specialist ScanBuy... More
Paris city hall gets NFC signage
The Hôtel de Ville in Paris, the largest municipal building in Europe and home to the French capital’s city council, has introduced NFC and QR-enabled signage developed by Connecthings... More
Coca-Cola runs NFC promotion in 100 stores
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
CBN to offer NFC ads at 75 US college campuses
Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US... More
UK high street promotes business with NFC
A UK high street has received a welcome boost after an interactive window display using NFC and QR codes was installed to promote education and business opportunities... More
Japanese online retailer to launch DIY shopping wall
Online retailer DIY-Tool.com is to launch a physical “shopping wall” that makes use of NFC tags and QR codes, using a new platform developed by Tokyo-based Aquabit Spirals, NFC vendor Tapit and application development company EC Sites... More
Nike promotes running app via NFC
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
News America Marketing rolls out NFC advertising in US stores
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire... More
iCashTV adds NFC to in-store advertising platform
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
RBC to launch NFC payments in the cloud
Canadian bank RBC is to introduce an NFC mobile payments service that stores customers’ card details in the cloud... More
Spanish hotel delivers guest information via NFC
The Aimia Hotel in the resort of Port de Sóller, Mallorca, is using NFC to provide information on local services to guests via a tap of a mobile phone... More
Irish restaurant chain picks NFC P2P payments and rewards
Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities... More
Post Foods promotes breakfast cereal with NFC
Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand... More