“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
“With NFC technology, the mobile phone simplifies the passage of the flyer through the airport,” says the CEO of the first airport in the world to pilot the use of NFC phones to improve the airline passenger experience. More
Mobile network operator 2degrees and prepaid card issuer Snapper have teamed up to enable commuters in the city of Wellington to pay for public transportation and purchases in local merchants with an LG Optimus Net NFC phone. More
The pilot follows the announcement that New Zealand’s mobile network operators are to partner with the operator of the country’s debit card and ATM networks to introduce a central TSM platform. More
The fast food giant has signed up to pilot test a new cloud-based NFC payments service developed by Austrian mobile network operator A1 and Paybox Bank. Supermarket chain Merkur will also participate in the trial. More
The Emirates Identity Authority is to work with mobile network operator Etisalat to develop a new version of the United Arab Emirates’ national ID card that will allow both UAE nationals and expatriates living in the country to store their ID on an NFC mobile phone. More
Eleven thousand employees have been invited to pilot test the new TMN Wallet, a mobile payments service that enables transactions to be made via NFC, SMS, USSD or QR Codes and runs on any mobile phone. More
The Dubai-based bank has partnered with mobile network operator Etisalat, Visa and Gemalto to introduce NFC payments in the United Arab Emirates. More
Bulgarian mobile network operator M-Tel is to begin a six month NFC payments pilot in May 2012, in conjunction with First Investment Bank, and hopes to begin commercial services this year... More
The Italian mobile network operator is to work with French technology cluster Pole SCS on the development of a range of innovative NFC services which will be introduced first in the city of Milan from later this year. More
The banking giant, the eighth largest in the world, has partnered with Orange for the development and introduction of the first NFC payments solution to support cards issued by both Visa and MasterCard. More
Poland’s MultiBank and mBank have begun the second phase of their NFC pilot, opening up the trial to consumers for the first time by providing competition winners with an iCarte accessory they can attach to their iPhone to make mobile payments... More
The Isis NFC pilots due to take place in Salt Lake City and Austin from this summer will run for six to twelve months before a nationwide rollout begins, the carrier-led joint venture’s Jim Stapleton has told delegates attending the Smart Card Alliance Payments Summit... More
Two movie theatres in Sydney, Australia are pilot testing QkR, a mobile app that lets customers place orders on their smartphone via NFC or QR codes and then have their order delivered to their seat. More
Samsung has signed a deal with a Spanish university to develop and pilot test the use of NFC phones to track student attendance. More
The access control specialist’s NFC campus pilot is now complete, all participants are reporting positive results and a video showing the system in action has been produced. More
Estonia’s leading banks have begun work on an NFC research project in conjunction with mobile network operator EMT, part of the TeliaSonera group... More
Korea’s leading mobile network operators, card networks, phone manufacturers and government agencies have joined forces to provide shoppers in Seoul’s busiest shopping district with a wide range of NFC services including payments, couponing, smart posters and digital receipts. More
The core trusted service management (TSM) platform to be used by the US NFC joint venture between AT&T, T-Mobile and Verizon Wireless will be provided by France-based Gemalto. More
The UK will be the next country to get Google Wallet, following its US launch in October 2011, according to Les Echos... More