Music fans in the USA can now purchase physical cards similar to gift or trading cards that allow them to listen to songs and albums on their NFC smartphone and add them to an in-app music library by scanning an NFC chip embedded in the card rather than by using streaming services such as Spotify or Apple Music... More
Fans of US pop group Airspoken can now access music, videos and other digital content by tapping their NFC mobile devices against NFC tags embedded in the band’s merchandise, from t-shirts, stickers and hats to bracelets and more... More
Professional golfer Graeme McDowell has been equipped with a payment-enabled jacket by MasterCard for The 145th Open at Royal Troon this week that will let him pay while he plays by tapping his sleeve on a contactless reader. More
UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around their stores, receive special offers and buy items with their mobile phone... More
Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More
