The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores... More
Beacons
Graceland uses Bluetooth beacons to guide Elvis fans
Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More
Melbourne Cricket Club equips roving snack vendors with Bluetooth beacons
Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month... More
Downtown uses Bluetooth beacons to deliver orders to customers’ tables
A café in Palo Alto, California is using a new service developed by startup Downtown that lets customers order and pay for their meals with their mobile phone... More
JD Sports adds BLE beacons
UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”... More
Broadcom offers IoT developer kit
Chip maker Broadcom has introduced Wiced Sense, a developer kit designed “to enable developers to rapidly prototype ideas and concepts for IoT devices and applications.”... More
IPC Media promotes magazine sales via convenience store beacons
Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite Week magazines... More
Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars
Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across the UK that use its service... More
Levi’s Stadium adds BLE beacons
The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports... More
UK retailers install hi-tech mannequins that let customers buy what they see in the window
UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around their stores, receive special offers and buy items with their mobile phone... More
Two hundred US shopping malls to use BLE beacons for shopper marketing
More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider Mobiquity... More
GameStop deploys BLE in stores
Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile... More
BLE guides the blind at SFO
Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs... More
HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones while they shop”... More
Hillshire sells more sausages with BLE beacons
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
Turkish Airlines offers travel benefits via BLE
“Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,” Future Travel Experience reports... More
Festival uses BLE to gain insights into attendee activity
This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”... More
Clear Channel launches NFC advertising in the US and Canada
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
Japan Airlines combines beacons and smartwatches to improve customer service at airports
Japan Airlines staff at Tokyo’s Haneda airport are being provided with smartwatches that work in conjunction with Bluetooth Low Energy beacons, to give management a way to assign staff more efficiently and respond more swiftly to customer requests. More
Marriott to deliver rewards to guests via BLE
Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay... More