Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
The smartphone maker’s new flagship device is the first to use Mobeam technology, allowing coupons, loyalty cards, gift cards, event tickets and more to be transmitted from the device to any of the 165m laser scanners installed in retail stores today. More
Feed for stories featuring Procter & Gamble (P&G).
• Find a list of all the companies and other organisations that have been featured in NFCW in our directory.