NFC World

The Conran Shop and Pinterest deploy NFC tags that let shoppers add products to wishlists

The Conran Shop and Pinterest collaborate to create an immersive and personalised shopping experience — Pinterest — “Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated near-field communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board.”


Pinterest rolls out QR-like Pincodes for stores, brands and magazines

Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”






NFC World

Transcript: Apple VP Kevin Lynch and CEO Tim Cook show off how Apple Watch can be used beyond payments

Apple Watch with Milanese strap

As well as using the device to make payments with the new Apple Pay mobile payment service, Apple Watch wearers will be able to use their smartwatch as a boarding pass and to unlock their hotel room doors, Apple’s VP of Technology Kevin Lynch explained during the unveiling of the new device on 9 September... More


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