Seven news stories.
• Should Pinterest be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Pinterest be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
The Conran Shop and Pinterest collaborate to create an immersive and personalised shopping experience — Pinterest — “Customers will also be able to use their smartphones to explore the products and activate unique digital experiences via integrated near-field communication (NFC) technology. The NFC tags, powered by printed-electronics specialist, Thinfilm, are activated by tapping a smartphone on a featured hero product, which will automatically be added to a bespoke ‘Conran Wishlist’ on the customer’s personal Pinterest board.”
Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”
Visual discovery app Pinterest is expanding its Buyable Pins, which let users make payments through Apple Pay, to more commerce platforms including Bigcommerce, IBM Commerce and Magento... More
Twitter is reportedly integrating with e-commerce platform Shopify to offer its Buy buttons to a wider range of businesses... More
Visual discovery app Pinterest is to let its users make payments through Apple Pay on its platform by clicking on Buy buttons that will be integrated into a retailer’s page, including those from Macy’s, Neiman Marcus and Nordstrom... More
Pinterest has demonstrated how developers could place ‘action buttons’ inside the app that would let users buy items or add them to wishlists... More
As well as using the device to make payments with the new Apple Pay mobile payment service, Apple Watch wearers will be able to use their smartwatch as a boarding pass and to unlock their hotel room doors, Apple’s VP of Technology Kevin Lynch explained during the unveiling of the new device on 9 September... More