NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More


NFC World

Rogers and CIBC switch on NFC payments in Canada

CIBC and Rogers launch their NFC payments service

Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More






NFC World

Inside Secure launches multi-owner secure element

Inside Secure's Pierre Garnier

“With the availability of the VaultSecure IC, smartphone manufacturers, mobile network operators and other trusted third parties can co-own the SE and install, personalize and administer their own open- or closed-loop payment, access control, transit, loyalty or other secure applets,” says Inside’s Pierre Garnier. More


NFC World

Samsung updates TecTiles NFC app

Samsung Tectiles

The phone maker’s tag reading/writing app for Android devices now allows users to program tags to perform multiple actions at one time, customize profiles so that tags perform in different ways for different users, and lock a tag so that only the owner can read its contents. More








NFC World

GSMA requests feedback on mobile wallet technical proposal

GSMA

The mobile network operators’ trade association has published a technical document that sets out how carriers around the world could implement core NFC mobile wallet functions in a standard manner — and is asking potential service providers, suppliers and other interested parties to provide feedback on the plans. More