One in five US consumers (20%) with an iPhone that supports Apple Pay have tried the mobile payment service while 14% of those with a Samsung Galaxy S5 or S6 have tried Samsung Pay or Android Pay, research from Trustev reveals.
The research also found that 56% of those who have tried Apple Pay use it once during a typical week while 15% “never” use it during the week. 36% of those who have tried Samsung Pay or Android Pay use it once a week and 38% “never” use it.
“Trustev surveyed 1,000 people who use iPhone 6/6+, 6s/6s+ and 1,000 people who use Galaxy S5 and S6,” the company told NFC World. “The goal of the survey was to identify anyone who had used contactless payments using their modern Android device.
“Only a small number of active devices support Samsung Pay, which was launched very recently, so we combined Android Pay and Samsung Pay in one single group.”
Half of those with an iPhone aged between 18 and 34 found Apple Pay “very easy” to use and 2% found it “hard”. 59% of those aged between 35 and 65 found it “very easy” to use and 1% found it “hard”. 2% from both age groups found it “very hard” to use.
48% of Samsung device owners from both age groups found Samsung Pay to be “very easy” to use and 1% from both age groups found it “hard”, while 3% of 18 to 34 year olds said it was “very hard” to use as did 2% of those aged 35 to 65.
The top reasons given by those who haven’t used Apple Pay were: 35% said they didn’t care about the feature; 21% didn’t know about the feature; 19% said they didn’t know how to use it; 10% said it’s not widely accepted; 8% said it requires sharing my fingerprint, with 3% citing other reasons.
The top reasons given by those who haven’t used Samsung Pay or Android Pay were: 39% didn’t care about the feature; 29% didn’t know about the feature; 17% said they don’t know how to use it; 10% said it’s not widely accepted and 3% said other.
“What we’re seeing from this research is that adoption of these contactless payment schemes is still very early,” Rurik Bradbury, chief marketing officer at Trustev, told NFC World. “Even though they are much more secure and would help to prevent fraud, consumers don’t seem to have a pain point when it comes to paying with a credit card. Old payment habits die hard.”
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