Reed Exhibitions uses NFC for IBTM America visitors

Event organiser Reed Exhibitions is using Poken’s conference technology platform at the IBTM America exhibition in Chicago to collect exhibitor information, let attendees check-in for meetings, and exchange and collect contact information and digital brochures using an NFC device.

Ibtm America“On arrival, all attendees will receive a Poken interactive USB device which they will use to check into each meeting by touching it to a small wireless reader embedded in a coaster on each meeting table,” the companies explain. “Through NFC, participants will also be collecting exhibitor information digitally via Poken’s Touch-to-Collect platform.

“IBTM America will also run a number of knowledge forums and networking sessions where attendees will be able to use their Poken device to exchange and collect contact information and digital brochures. Measuring and tracking meeting attendance at the event is integral to Reed Exhibitions’ objectives and Poken will be used to track buyers’ attendance at their scheduled meetings.”

“We are delighted to have Poken on board as an official partner for this year’s new show format,” says Jaime McAuley, IBTM America event director. “Our objective is to empower all of our attendees with leading-edge tools to maximize their show experience and we are excited to offer Poken’s solutions at our event.”

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