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Cellcom and ICC-Cal to launch NFC in Israel?

Cal and Cellcom

Israeli mobile network operator Cellcom is set to launch an NFC payments service in collaboration with Israel Credit Cards Ltd (ICC-Cal) in the next few weeks, sources have told business publication Globes.

The companies have already reached an agreement in principle, Globes reports, which the boards of Cellcom and Israel Discount Bank, ICC-Cal’s controlling shareholder, are set to approve:

Details about the e-wallet that Globes has obtained indicate that Cellcom and ICC-Cal will set up a customers club based on Cellcom subscribers, who will be issued ICC-Cal credit cards that will be defined on the basis of the mobile phone. Club members will receive benefits and discounts from participating retailers.

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