RIM unveils BlackBerry Tag service

BlackBerry Tag will let RIM NFC phone users add each other as BBM contacts and share multimedia content via NFC.

BLACKBERRY TAG: RIM is turning on new NFC features with next OS update

Research In Motion co-CEO Jim Balsillie has unveiled an NFC-based information sharing service called BlackBerry Tag at the Gitex conference in Dubai.

BlackBerry Tag will allow users to share contact information, documents, URLs, photos and other multimedia content by simply tapping their BlackBerry smartphones together. The service will also enable friends to instantly add one another as contacts on BlackBerry Messenger (BBM).

BlackBerry Tag will be incorporated in the next BlackBerry 7 OS update and will be available to users of BlackBerry NFC phones, including the Bold 9900/9930 and Curve 9350/9360/9370, “subject to network operator certifications”.

“BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless,” said Balsillie. “BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers.”

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